Website traffic fuels nonprofit donations
With mobile users accounting for 50% of nonprofit website traffic, optimizing for mobile is crucial to capitalize on this trend. Check out the full article to learn strategies for using website traffic to boost online donations and engagement. The insights may surprise you!
Recent statistics reveal the powerful link between website traffic and financial support for nonprofit organizations. In 2017, nonprofits raised an average of $1.13 per website visitor, with 1.1% of visitors making a donation – an 18% increase from the previous year. This means that for every 1,000 website visitors, a nonprofit can expect to raise an average of $612.
Mobile optimization is crucial for nonprofit website engagement, as half of all website traffic to nonprofit websites came from mobile and tablet users in 2017. Because of this, nonprofits must ensure their websites are mobile-friendly and easily navigable on smaller screens to capitalize on this growing trend and encourage more visitors to explore their content and make donations on the go.
At TV Access, we understand the vital role that website traffic plays in the success of nonprofit organizations. Our broadcast and out-of-home (OOH) advertising services create broad awareness and drive targeted traffic to nonprofit websites, positioning them at the top of the marketing funnel.
By securing donated media space across a wide range of broadcast and OOH platforms, we help nonprofits reach their target audience effectively and efficiently. Our services provide nonprofits with the opportunity to showcase their message to a wide audience, encouraging viewers and listeners to visit their website to learn more and support their cause.
As nonprofits seek to maximize their online revenue and supporter base, investing in strategies that drive targeted traffic to their websites is crucial. Partner with TV Access to leverage the power of broadcast and OOH advertising, create broad awareness, attract qualified website visitors, and ultimately boost your donation numbers.
Contact TV Access today to learn how our services can help you increase website traffic, engage supporters, and drive donations for your cause.
